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Valhalla Grill is a Hanoi-based chain serving up American fast-food classics around the country. This redesign focuses on building upon the brand’s existinging elements whilst modernizing them to attract an international audience. The finished project relies on the iconography of Vietnam and includes a refreshed logo and alternative logo mark. Fun illustrations meet a bright and loud colour scheme. The rebrand’s typographic treatment builds upon this, introducing a nod to the classic US burger joints upon which the chain is based.
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