top of page
intro-page-to-use.png

 

 

 

 

 

 

 

 

Brand refresh for nightclub staple Sweet Tooth. In rebranding the label, the goal was to create a cohesive and professional aesthetic that strikes a welcoming tone for newcomers while remaining loyal to the collective’s roots. This was achieved by using a pared-back colour scheme combined with playful rave tropes and a polished new logo. These are combined with imagery from Ireland, hinting at the label’s origins in a bold and striking manner. Loud textures are employed throughout, evoking the gritty environs of a basement rave and the industrial aesthetic of Hanoi (the label’s current HQ). A bright sticker set invites party-goers to get involved and spread the word, whilst nodding to the founders’ backgrounds in the Irish graffiti scene. (Featuring photography from Declan Murphy, David Quirke, and Helen Kelleher).

Click here to see the process behind this project.

crowd-poster-behance-try-this.jpg
poster-on-the-street-behance_edited.jpg
smiley-face-gif.gif
try-this-new-laptop-gif.gif
playlists-for-wix.jpg
tote-bag-for-behance.jpg
jumper-on-crowd.jpg
album gif for wix.gif
3rd-anniver-shirt-for-behance.jpg
crowd-world.jpg
flag-for-behance.jpg
corwdposter-behance-yellow-stripe.jpg
upload to wix.jpg
upload to wix 1.jpeg
tickets-sweet-tooth.jpg
bottom of page