Brand refresh for nightclub staple Sweet Tooth. In rebranding the label, the goal was to create a cohesive and professional aesthetic that strikes a welcoming tone for newcomers while remaining loyal to the collective’s roots. This was achieved by using a pared-back colour scheme combined with playful rave tropes and a polished new logo. These are combined with imagery from Ireland, hinting at the label’s origins in a bold and striking manner. Loud textures are employed throughout, evoking the gritty environs of a basement rave and the industrial aesthetic of Hanoi (the label’s current HQ). A bright sticker set invites party-goers to get involved and spread the word, whilst nodding to the founders’ backgrounds in the Irish graffiti scene. (Featuring photography from Declan Murphy, David Quirke, and Helen Kelleher).
